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Ikea and Chobani Analysis
One of the best ways to be successful at something new, is to look at others that have already had success at whatever it is you’re trying to do and see what you can learn from them.
So let’s take a look at a couple of businesses, that have been successful on Instagram and try and see what type of content they’re posting and why they’ve been so successful. So open the Instagram app, on the search screen.
So I’m just going to tap in the Search bar at the top of the screen and then, I can start typing to search for a brand. Now, the first brand that I want to take a look at, is IKEA, and I want to mention real quick, notice that in the search results here, in my recent search results, some of the brands have a blue check mark next to them, that means that that is a verified account. So when you’re looking for a big brand name company, you can probably assume that it’s going to have that little check mark to the right of the name, so we’re looking for the main IKEA account, and we can see that it’s already here. If it wasn’t, I could search for it at the top, but I have the IKEA USA account, so I’m just going to tap to access that account.
IKEA has had a lot of success here on Instagram, we can see that they have over 2 million followers, and if we scroll down a little bit, we…
